Mang Inasal, the Philippines' Grill Expert, is known to customers as the brand that delightfully serves Ihaw-Sarap food and Unli-Saya experience since 2003.
Mang Inasal, the Philippines’ Grill Expert, has been serving mouthwatering Ihaw-Sarap food and Unli-Saya experiences for over 20 years.
Our founder, Edgar “Injap” Sia II, opened the first location in his hometown of Iloilo City in 2003, when he was just 26. And he chose a brand name that pays tribute to all the grill masters who’ve perfected the art of cooking Iloilo’s most famous dish.
From the start, we paired the country’s best-tasting Chicken Inasal with Unli-Rice (unlimited rice), a first for any Filipino fast-food restaurant. This irresistible combination soon won the Unli-Love of Filipinos across the nation.
It wasn’t long before we were winning awards for excellence as a fast- growing quick-service restaurant and an excellent Filipino franchise.
Mission
To serve great tasting food, bringing the joy of eating to everyone.
Vision
To be the world’s best grilled chicken.
Values
Customer Focus
Speed with Excellence
Humility to Listen and Learn
Spirit of Family and Fun
Integrity
As part of our commitment to delivering Unli-Saya experiences, we’ve enhanced our presence on social media. In 2022, we proudly launched Mang Inasal Nation, the first Philippine restaurant-managed social community. With over 200,000 members, this exclusive Facebook Group has successfully connected us with our valued customers in one engaging platform.
Today, we continue our winning tradition of excellence, ensuring that you enjoy the best Ihaw-Sarap food and Unli-Saya experiences, wherever and however you choose to savor them.
| Mang Inasal Awards (2016-2025) | |||
| as of June 3, 2025 | |||
| YEAR | ISSUER | AWARD | CATEGORY |
| 2025 | Asia Pacific Tambuli Awards | Bronze Metal for for “Love the Flavors, Love the Philippines” | Builders of Society: Tambuli Origins – Integrated Media |
| 2025 | 6th VP Choice Awards | Winner – Fast Food Chain of the Year | Fast Food Chain of the Year |
| 2025 | 12th Annual Asia-Pacific Stevie Awards | Silver Stevie for “Mang Inasal Chicken Inasal – Walang Pigil ang Sarap at Saya!” | Innovation in Cross-Media Marketing |
| 2025 | 12th Annual Asia-Pacific Stevie Awards | Bronze Stevie for Mang Inasal’s Marketing Head Allan C. Tan | Most Innovative Marketing or Advertising Professionals of the Year |
| 2025 | 12th Annual Asia-Pacific Stevie Awards | Bronze Stevie for Mang Inasal Marketing Team | Most Innovative Advertising or Marketing Agencies of the Year |
| 2025 | 60th Anvil Awards | Gold Anvil for Pork BBQ Media Launch | Public Relations Programs – Marketing and Brand Communication |
| 2025 | 60th Anvil Awards | Gold Anvil for #MangInasalKahitSaan Digital and PR campaign | Public Relations Programs – Best Use of Digital |
| 2025 | 60th Anvil Awards | Silver Anvil for “Love the Flavors, Love the Philippines” | Public Relations Programs – Arts & Culture/Heritage/Tourism |
| 2024 | Brand Finance | ASEAN’s fastest-growing brand in Southeast Asia in 2024 | |
| 2024 | Brand Finance | Strongest Brand in the Philippines | |
| 2024 | Kantar BrandZ | Most Valuable Philippine Brand | Fast Food |
| 2024 | Campaign Asia-Pacific | 7th Place – Top 10 Food Brands in Southeast Asia 3rd Place – Top 10 Food Brands in the Philippines |
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| 2024 | Franchising Excellence Awards | Best Marketing Campaign | Large-Scale Food Business (Hall of Fame) |
| 2024 | 21st International Business Awards | Gold Stevie for Pioneering A New Era of Marketing with the Mang Inasal Creators’ Circle (MICC) | Influencer Marketing Campaign of the Year |
| 2024 | 21st International Business Awards | Gold Stevie for Mang Inasal Nation | Engaged Community of the Year |
| 2024 | 21st International Business Awards | Silver Stevie for NBA Superstar Dwight Howard’s Love for Mang Inasal goes Viral | Viral Marketing Campaign of the Year |
| 2024 | 21st International Business Awards | Bronze Stevie for #ILoveMangInasal Campaign | Communications or PR Campaign of the Year – Community Engagement |
| 2024 | 20th Philippine Quill Awards | Award of Excellence for Mang Inasal Nation Facebook Group | Communication Management – Customer Relations |
| 2024 | 20th Philippine Quill Awards | Award of Excellence for #ILoveMangInasal Facebook Page Content Revamp | Communication Skills – Social Media |
| 2024 | 20th Philippine Quill Awards | Award of Excellence for #MangInasalFamilyFiesta TikTok Challenge | Communication Management – Marketing, Advertising, and Brand Communication |
| 2024 | 20th Philippine Quill Awards | Award of Merit for Mang Inasal Creators’ Circle (MICC) | Communication Skills – Social Media |
| 2024 | 59th Anvil Awards | Gold Anvil for Mang Inasal Nation Facebook Group | Best Use of Social Media |
| 2024 | 59th Anvil Awards | Gold Anvil for Mang Inasal Creators’ Circle (MICC) | Best Use of Influencer Marketing |
| 2024 | 59th Anvil Awards | Gold Anvil for #MangInasalMOMents Mother’s Day Celebration | Best Use of Social Media |
| 2024 | 59th Anvil Awards | Gold Anvil for #ILoveMangInasal Facebook Page Content Revamp | Best Use of Social Media |
| 2024 | 59th Anvil Awards | Silver Anvil for National Halo-Halo Blowout | Marketing and Brand Communication |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Silver Stevie for #MangInasalMOMents Mother’s Day DPR Campaign | Innovation in the Use of Viral Media/Word of Mouth |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Bronze Stevie for #MangInasalAt20 Anniversary Milestone | Innovation in the Use of Social Media |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Bronze Stevie for Dwight Howard’s Love for Mang Inasal | Innovation in the Use of Viral Media/Word of Mouth |
| 2024 | 11th Annual Asia-Pacific Stevie Awards | Bronze Stevie for Mang Inasal’s Digital and Public Relations Group | Most Innovative Communications Team of the Year |
| 2024 | Marketing Excellence Awards 2024 | Gold Award for #MangInasalAt20: The 20th Anniversary Digital and PR Campaign | Excellence in Anniversary Marketing |
| 2024 | Marketing Excellence Awards 2024 | Silver Award for Mang Inasal Creators’ Circle (MICC) | Excellence in Influencer/KOLs Marketing |
| 2024 | Marketing Excellence Awards 2024 | Silver Award for National Halo-Halo Blowout |
Excellence in Customer Engagement
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| 2024 | Marketing Excellence Awards 2024 | Bronze Award for MAS Juicy Campaign | Excellence in Integrated Marketing |
| 2024 | Marketing Excellence Awards 2024 | Bronze Award for Mang Inasal Marketing Head Allan C.Tan | Marketing Leader of the Year |
| 2024 | Marketing Excellence Awards 2024 | Bronze Award for Mang Inasal Marketing Team | Marketing Team of the Year |
| 2024 | Grab Fan Faves | Platinum Winner – PM1 | Roasted Chicken |
| 2024 | Grab Fan Faves | Trending Favorites Winner – Extra Creamy Halo-Halo | Dessert |
| 2024 | Grab Fan Faves | Trending Favorites Winner – Pork BBQ | Filipino |
| 2023 | 58th Anvil Awards | Silver Award for Mother’s Day #MomsRuleAtMangInasal | Public Relations Tool – Social Media |
| 2023 | 2023 Asia-Pacific Stevie Awards | Gold Stevie for #MangInasalFamilyFiesta TikTok Challenge | Innovation in the Use of Viral Media or Word of Mouth |
| 2023 | PANAta Awards 2023 | Silver Award for #MangInasalFamilyFiesta TikTok Challenge | Effective Use of Marketing Channels – Single Medium-Digital |
| 2023 | Dragons of Asia | Black Dragon for Mang Inasal Creators’ Circle (MICC) | Best Brand Building/Awareness Campaign |
| 2023 | Grab Fan Faves | Platinum Winner – PM1 | Roasted Chicken |
| 2023 | Grab Fan Faves | Platinum Winner – Extra Creamy Halo-Halo | Dessert |
| 2023 | TripZilla Philippines | No. 1 Inasal Place in Manila | |
| 2023 | PUBLiCUS Asia Inc. | 2nd Place – Most Endeared Restaurant Brands in PAHAYAG 2023-Q2 Survey | |
| 2023 | RP-Mission and Development Foundation Inc. | Top 3 Fast Food Restaurant in the Philippines | |
| 2022 | Marketing Excellence Awards 2022 | Excellence in Viral Marketing (Silver) for 16 Cups Challenge | |
| 2021 | 18th Philippine Quill Awards | Award of Merit for Gawad PiliPinoy | Communication Management Division’s Corporate Social Responsibility |
| 2021 | 18th Philippine Quill Awards | Award of Merit for Solb ang Pinoy | Communication Management Division’s Corporate Social Responsibility |
| 2021 | 18th Philippine Quill Awards | Award of Merit for Buwan ng Wika campaign | Communication Management Division’s Marketing, Advertising and Brand Communications |
| 2020 | 55th Anvil Awards | Silver Anvil for Buwan ng Wika ‘Inlababo’ video | Public Relations Programs – Best Use of Digital |
| 2020 | 55th Anvil Awards | Silver Anvil for the 2019 Gawad Pilipinoy “Session Groceries” viral online videos | Best Use of Social Media |
| 2020 | 55th Anvil Awards | Silver Anvil for the 2019 National Halo-Halo Sarap Day | Public Relations Programs targeting Specific Stakeholders (Consumers) |
| 2019 | Araw Values Awards | Gold Araw Values Award for Solb ang Pinoy | Advocacy and Branded Communications – Love of Country and Respect for National Customs and Traditions |
| 2019 | Araw Values Awards | Silver Araw Values Award for the Independence Day post |
Technical Awards: Production Design
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| 2019 | Araw Values Awards | Silver Araw Values Award for the Eid Mubarak Leaf post |
Technical Awards: Production Design
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| 2019 | Araw Values Awards | Bronze Araw Values Award for the Eid Mubarak Leaf post | Advocacy and Branded Communications – Love of Country and Respect for National Customs and Traditions. |
| 2019 | Araw Values Awards | Bronze Araw Values Award for the 2019 Gawad Pilipinoy “Session Groceries” viral video | Advocacy and Branded Communications – Respect and Care for Life and Dignity and Rights |
| 2019 | Araw Values Awards | Bronze Araw Values Award for the 2019 Gawad Pilipinoy “Session Groceries” viral video | Technical Awards: Sound Design |
| 2019 | Araw Values Awards | Bronze Araw Values Award for the 2019 Gawad Pilipinoy “Session Groceries” viral video | Technical Awards: Cinematography |
| 2019 | Araw Values Awards | Bronze Araw Values Award for Buwan ng Wika “Pampilipit Dila” video | Love of Country and Respect for National Customs and Traditions |
| 2018 | PANAta Awards 2018 | Bronze Award for National Halo-Halo Sarap Day | Excellence in Marketing Innovation |
| 2016 | PANAta Awards 2016 | Silver Award for 2-in-1 sa Laki, Nuot sa Ihaw Sarap campaign | Integrated Program for Brand |
| 2016 | 2015 Franchise Excellence Awards | Most Outstanding Filipino Franchise Award | Large-scale food |