Coco Martin marks 10 years with Mang Inasal, headlines October 25 Ihaw Fest
Posted on 16 Oct 2026
For the past decade, Coco Martin and Mang Inasal have shared more than a partnership. Both have grown into enduring Filipino favorites, winning the hearts of audiences and customers while staying true to the public that has supported them over the years.
This October, Mang Inasal celebrates its 10-year partnership with Coco Martin, one of the country’s most well-loved actors, as he headlines the much-awaited Mang Inasal Ihaw Fest on October 25 at Ayala Malls Feliz, alongside Maris Racal, Shuvee Entrata, Fyang Smith, with Dimples Romana as host.
The milestone highlights a partnership built on a shared connection with Filipinos, one that has remained strong even as Coco Martin’s career and Mang Inasal’s nationwide presence have continued to grow.
A decade of growing together
Before becoming one of Philippine television’s biggest stars, Coco Martin earned recognition for portraying in independent films, characters whose struggles, dreams, and triumphs reflected the lives of ordinary Filipinos.
His career reached new heights through the long-running action series FPJ’s Ang Probinsyano and Batang Quiapo. Through these roles, Coco Martin has maintained a strong connection with viewers, particularly those who see their own experiences reflected in the stories he has brought to life.
Mang Inasal has built a similar connection with Filipinos through food.
What began as a grilled chicken restaurant in Iloilo has grown into one of the country’s most recognizable quick-service restaurant brands. Through its signature Ihaw-Sarap Chicken Inasal, Unli-Rice experience, and other well-loved offerings, Mang Inasal has become part of everyday Filipino celebrations, family gatherings, and simple moments of togetherness.
Their journeys have taken aligned and complementary paths as Coco Martin and Mang Inasal share an enduring appeal rooted in authenticity, familiarity, and a strong connection with Filipino communities.
More than a celebrity endorsement
Coco Martin has become the face of Mang Inasal, representing the brand’s commitment to bringing Ihaw-Sarap food and Unli-Saya experiences to Filipinos. His long-standing partnership with Mang Inasal reflects the brand’s belief in building meaningful connections with its customers, beyond individual campaigns or celebrations.
“For the past 10 years, Coco Martin has been an important part of the Mang Inasal story. What makes our partnership special is the genuine connection we both share with Filipinos. As Coco continues to inspire audiences through his work, Mang Inasal remains committed to bringing — through Ihaw-Sarap food and Unli- Saya dining experience — meaningful moments of togetherness to Filipino families,” said Mang Inasal President Mike V. Castro.
Mang Inasal’s continued growth and recognition also reflect this enduring connection. The brand was named the 2025 Top Brand in the Philippines under the QSR Grilled Category by Influential Brands, underscoring its strong presence among Filipino consumers.
Coco Martin joins Mang Inasal’s biggest stars at Ihaw Fest
The celebration continues as Coco Martin headlines the special culminating event of this year’s Mang Inasal Ihaw Fest. Bringing together personalities loved across generations, Ihaw Fest promises a celebration of food, entertainment, and fun Filipino togetherness.
This year’s Ihaw Fest celebrates Coco Martin and Mang Inasal’s decade-long partnership of shared success and enduring connection with Filipinos.
To get free passes to the Oct. 25 event, customers need to present official receipts for the Ihaw Fest meals that they enjoyed this October.
Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!
