Mang Inasal makes Tambuli history

Posted on 04 Jun 2025
Mang Inasal makes Tambuli history

Mang Inasal, the Philippines’ Grill Expert, earned its first-ever Tambuli Award — a Bronze in the Tambuli Origins category — for its #Love the Flavors, Love the Philippines campaign.

Crafted in partnership with the Department of Tourism (DOT), the campaign reminded the world that every bite of Mang Inasal carries the warmth, flavor, and pride of the Philippines.

The Tambuli Awards is one of the Asia-Pacific’s most prestigious honors, celebrating brands that exemplify creativity, social good, and long-term impact. This recognition marks more than just a win for the brand; it is a meaningful milestone shared with the DOT and with every customer, both Filipino locals and international guests, who support and celebrate Filipino flavors each day.

This milestone adds to Mang Inasal’s growing list of national and international recognitions. In the 2025 Brand Finance report, the brand was named the Strongest Quick Service Restaurant (QSR) Brand in the Philippines, ranking 7th among the country’s strongest brands overall. It also placed 25th in the Philippines’ 50 Most Valuable Brands, securing its position as the second highest-ranking QSR, next to Jollibee.

Last May, Mang Inasal was honored by Village Pipol Magazine as Fast Food Chain of the Year during the 6th VP Choice Awards. It also bagged one Silver and two Bronze awards at the 12th Asia-Pacific Stevie® Awards. Earlier in January, it took home two Golds and one Silver at the 60th Anvil Awards, underscoring its excellence in marketing, digital communications, and public relations.

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