Mang Inasal awarded for PR excellence by Quill, Anvil awards
Posted on 27 Feb 2024
The Philippines’ Grill Expert, Mang Inasal opens 2024 with top recognitions conferred at the 20th Philippine Quill Awards and the 59th Anvil Awards, two of the country’s top award-giving bodies in the field of business communication and public relations.
“This is the first time that Mang Inasal received Gold Anvil recognitions and Awards of Excellence from Quill and we are so honored to share it with all Mang Inasal lovers,” said Mang Inasal President Mike V. Castro. “From Mang Inasal Nation to our digital content revamp and even for our seasonal events, our customers play a very important role in shaping our campaigns – we want them to appreciate not only our Ihaw-Sarap food but also to remember the Unli-Saya experience they’ve enjoyed with us.”
Mang Inasal received three Philippine Quill Awards of Excellence for its Mang Inasal Nation Facebook Group (Communication Management Division’s Customer Relations category), #ILoveMangInasal Facebook Page Content Revamp (Communication Skills Division’s Social Media category) and #MangInasalFamilyFiesta TikTok Challenge (Communication Management Division’s Marketing, Advertising, and Brand Communication category).
The Mang Inasal Creators’ Circle (MICC), on the other hand, bagged an Award of Merit under the Communication Skills Division’s Social Media category. The first of its kind, MICC is an influencer community managed by a brand.
This year marks Mang Inasal’s first time to bag not just one, but multiple Awards of Excellence at the Quill Awards.
Mang Inasal was also conferred with four Gold Anvils, the highest merit given within available categories at the Anvil Awards. The winning programs were the Mang Inasal Nation Facebook Group (Best Use of Social Media), Mang Inasal Creators’ Circle (Best Use of Influencer Marketing), #MangInasalMOMents Mother’s Day Celebration (Best Use of Social Media), and #ILoveMangInasal Facebook Page Content Revamp (Best Use of Social Media).
Mang Inasal also received one Silver Anvil for its #NationalHaloHaloBlowout under the Marketing and Brand Communication category, and was among the final three nominees for Company of the Year.
Much like the Quill Awards, Mang Inasal is also a first-time winner of the highly coveted Gold Anvil, taking home more than one trophy from the Anvils this year.
The Quill Awards, organized by the International Association of Business Communicators, honors the best and brightest organizations and corporations in the business communication industry. It saw the highest turnout of entries this year, receiving over 800 entries from vying participants. The Anvil Awards, on the other hand, is facilitated by the Public Relations Society of the Philippines, and is considered a symbol of excellence in public relations in the country. It is the highest honor given in the Philippine PR industry.
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