Mang Inasal launches ‘Gawad Pilipinoy’ to honor modern-day heroes

Posted on 13 Sep 2016

Mang Inasal, the country’s number one Pinoy BBQ restaurant, celebrates this year’s National Heroes Day by launching the Gawad Pilipinoy Awards.

Mang Inasal Philippines, Inc. (Mang Inasal) leveled up its awards portfolio with the latest addition of two metals from the recently concluded ARAW Values Awards 2016.

The brand’s Pinag-isang Puso campaign, which was conceptualized to generate public support for the country’s national basketball team, Gilas Pilipinas, during the FIBA Olympic Qualifying Tournament earlier this year, won Bronze under Digital/Interactive category for Branded Communications.

As the Official Restaurant of Team Gilas Pilipinas, Mang Inasal mobilized digital support for the country’s much-loved sporting heroes by creating a website that enabled fans to do the “pinag-isang puso” move with their mobile on hand. Every gesture was read through an assigned blip and using Geolocator, Mang Inasal recorded each move on the website’s world map. The campaign’s ultimate success was in providing a digital platform for basketball-loving Filipinos to show their passionate support for their home team, wherever they are in the world.

Also a certified winner for Mang Inasal is the Buwan ng Wika video which bagged a Gold award under the same category. The video released last August showed an Italian man who speaks fluent Filipino, going around the metro and asking random passersby the Filipino translations of commonly used English words.

The video was part of a campaign that aimed to promote the richness and uniqueness of the Filipino language in an interactive and relatable manner. The campaign received overwhelmingly positive feedback from viewers who mostly expressed appreciation of the native tongue and a desire to continue learning and speaking Filipino.

According to Mang Inasal Philippines Marketing Head Aileen Natividad, the recognition reaffirms Mang Inasal’s role as a well-loved brand that truly represents Filipino cuisine and culture.

“This has truly been a great year for Mang Inasal and we are truly honored by this recognition,” she said. “As the country’s number one Pinoy-branded eat-out, we are committed to upholding this tradition of excellence in food quality, customer service and socio-cultural participation through meaningful and interactive communication.”

The ARAW Values Awards is a biennial industry awards program spearheaded by the Advertising Foundation of the Philippines. The awards program is anchored on the ARAW 7 Cornerstone Values: Love of God and Respect for Religious Beliefs, Commitment to Truth, Honesty and Integrity, Love of Country and Respect for National Customs and Traditions, Reverence for Family Unit, or Marriage, or Responsible Parenthood, Respect and Care for Life and Dignity and the Rights of All, Respect for Law and Authority and Promotion of Self- discipline, Concern for and Preservation of the Environment. This year’s theme was “Kapag Naliligaw, Tumingin sa Araw!”

Multi-award winning creative agency DDB Philippines and digital agency Tribal Worldwide are Mang Inasal’s official agency partners for the award-winning campaigns.

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