Mang Inasal’s consumer-first campaigns earn four Philippine Quill Awards

Mang Inasal was honored with four distinctions at the 21^st Philippine Quill Awards held last Wednesday (August 27) at The Manila Hotel’s Fiesta Pavilion. The recognitions highlighted campaigns that combined creativity, meaningful engagement, and strong consumer impact across social media, digital, experiential, and brand communications.

Each winning campaign was anchored on consumer insights. The Philippines’ Grill Expert earned Awards of Excellence for the Mang Inasal Nation 2024 program, which featured content that consistently drew strong engagement from members, and the 2024 Pork BBQ Media Launch, guided by digital audience behavior to spark stronger conversations and engagement online.

Meanwhile, Awards of Merit were given for the revamped MANGINASAL.PH corporate website, shaped by a social media survey among loyal fans, and Love the Flavors, Love the Philippines campaign in partnership with the Department of Tourism, which highlighted authentic Filipino dishes most sought after by both local and foreign tourists.

“Our Quill awards truly belong to our consumers because every campaign recognized, from Mang Inasal Nation to ‘Love the Flavors,’ began with listening to what they wanted and needed,” said Mang Inasal Marketing Head Allan C. Tan. “That connection guided every step of the process, and it is what these awards really celebrate. Beyond the trophies, the greatest reward is seeing smiles in stores, stories shared online, and the bonds families and friends continue to build at and with Mang Inasal.”

This recognition follows the brand’s strong showing at last year’s Philippine Quill Awards, where it received three Awards of Excellence and one Award of Merit. With this year’s win, Mang Inasal further solidifies its reputation as a leader in consumer-driven, creative, and impactful business communication.

For more than 20 years, the Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, has recognized organizations that set the standard in business communication. Entries are judged against global benchmarks to honor the most innovative and meaningful campaigns nationwide.

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